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Culinary enthusiasts & wine aficionados gather for third annual Pebble Beach Food & Wine 2010

Revered Chefs Including Thomas Keller, Jacques Pépin, Charlie Trotter and Wolfgang Puck Join Distinguished Winemakers from Around The World

PEBBLE BEACH, Calif. (March 16, 2010) – The Third Annual Pebble Beach Food & Wine (April 8-11, 2010) is positioned to continue its reign as the signature West Coast culinary event with such celebrity chefs as Thomas Keller, Wolfgang Puck, Michel Richard, Gary Danko, Hubert Keller, Tyler Florence, Iron Chef Morimoto, Charlie Trotter, Jacques Pépin, Iron Chef Michael Symon, Rick Tramonto, Jonathan Waxman, Ming Tsai, and Michael Chiarello to name a few. This four-day celebration will bring together more than 60 prominent chefs and over 250 acclaimed wineries from around the world to the iconic Pebble Beach Resorts for a first-class display of epicurean splendor and unrivaled access, all at incredible values. In addition to cooking demonstrations led by the world's most talented chefs from across the country and vertical tastings from some of the world's top wine producers, unique experiences added each year make this a not-to-be-missed annual event.

Upcoming highlights include:

• Tribute to a Legend: Jacques Pépin: Michel Richard of Citronelle, Ken Frank of La Toque, Ming Tsai of Blue Ginger, Charlie Trotter of Charlie Trotter’s, and Gina DePalma of Babbo Ristorante and Enoteca make up the “dream team” paying tribute to this legend who introduced the finer points of French cuisine techniques to the masses for what is sure to be a poignant evening.
• A Study in Classic Compositions with Thomas Keller and Charlie Trotter: Join culinary legends Thomas Keller and Charlie Trotter with pastry star Angela Pinkerton from Eleven Madison Park for an evening of culinary decadence. Olivier Krug will preside over the champagne reception while wine icons Pio Boffa of Pio Cesare, Paul Roberts from Bond, and others match wines with the chefs’ masterful creations.
• Dining with the “Top Chef Masters”: Culinary heavyweights from the first season of the famed Bravo competition series, Michael Chiarello, Hubert Keller, Roy Yamaguchi, Tim Love and Johnathan Waxman join forces in the kitchen once again to create a night of memorable dining.
• An Evening of Decadence with Sir Peter Michael: Hubert Keller of San Francisco’s Fleur de Lys, Richard Reddington of REDD in Napa Valley, Adam Cooke of Blackberry Farm in Tennessee, Mark Gaier and Clark Frasier of Arrow’s in Maine and Sherry Yard of Los Angeles’ famed Spago team up to create an unforgettable dinner paired with exclusive wines from the cellars of Peter Michael Winery, cultivated from the volcanic ridges of Mount St. Helena.
• Food & Wine Best New Chefs Alumni Dinner Presented by Beringer: Christopher Kostow (2009) of The Restaurant at Meadowood, Mark Sullivan (2002) of Spruce, Jon Shook and Vinny Dotolo (2009) of Animal Restaurant along with Gale Gand (1998) of TRU, all previous winners of this coveted award, unite to cook together for the first time.
• Grand Finale Dinner: In an era of Celebrity Chefs, a few names stand out as the vanguard of America’s culinary revolution. Wolfgang Puck of Spago, Los Angeles, Gary Danko of Restaurant Gary Danko, San Francisco, Rick Tramonto of TRU, Chicago and Sherry Yard of Spago, Los Angeles join forces to present a seven course masterpiece that speaks of elegance and indulgence in the beautiful setting of Club XIX at The Lodge at Pebble Beach. As in past years, the wines for this culminating dinner of the weekend’s festivities are hand selected from very private cellars. When Olivier Krug starts the pre-dinner reception with Krug Grand Cuvée followed by the Krug Vintage 1998, you know the rest of the line-up is sure to please.
• The two Grand Tasting events continue to make most gourmands' annual "must-do" list for the year -- taking place in the 60,000 square-foot Lexus Grand Tasting tent on both Saturday and Sunday of the festival weekend. For the a la carte price of $175, guests are granted unparalleled access to 25 world-renowned chefs serving samples of their cuisine and signing their books, along with 200 premium wineries pouring more than 500 vintages.
• A Sine Qua Non Tasting with Manfred Krankl: An extremely rare tasting with one of California’s greatest winemakers: Manfred Krankl. The eclectic, award-winning winemaker will tour guests through seven unique SQN wines straight from his cellar.
• Domaine de la Romanée-Conti Échézeaux Retrospective: Perhaps one of the most revered wineries in the world, Domaine de la Romanée-Conti, has dazzled Burgundian fanatics for years. Guests will join a panel of Master Sommeliers for a retrospective of DRC’s Échézeaux.
• The 1990 First Growth Bordeaux’s 20 Years Later: Guests will join a rockstar panel of Master Sommeliers and wine personalities to taste through the 1990 vintages of Château Lafite Rothschild, Château Latour, Château Margaux, Château Haut-Brion and Château Mouton Rothschild.
• Krug: A Decadent Retrospective of the Legendary Champagne with Olivier Krug: Since 1843, with unique single-mindedness and sense of purpose, the Krug family has proudly cultivated the markedly individual character of their exceptional champagne. Taste through an amazing collection of back vintage Krug Champagnes with Olivier Krug himself.
• Now an anxiously awaited tradition, the Celebrity Chef Golf Tournament kicks off the festivities with bubbly and lobster rolls (breakfast of champions). Chefs such as Thomas Keller, Michael Symon, Charles Phan, Iron Chef Morimoto, Tim Love and Tyler Florence will drive, chip and putt their way along the most famous golf course in the U.S. - Pebble Beach Golf Links, host of the U.S. Open in June 2010.
• Special VIP Package holders have access to exclusive Chef and Winemaker Afterhours parties where they can mingle with the masters.
• Additional events of interest include: Farm to Table Lunch, Sommelier Blind Tasting and a Retrospective Tasting of Veuve Clicquot with Dominique Demarville, along with “dream teams” featuring such masterful chef collaborations as: Iron Chefs Morimoto and Symon; former “Top Chef” contestants Hosea, Jamie, Fabio and Carla; Cheese and Wine Pairing Seminar with Laura Werlin; Cooking Demos with culinary icons Thomas Keller, Ming Tsai, Jacques Pépin, Charlie Trotter, Wolfgang Puck, Michael Chiarello, Michael Symon and Tyler Florence.

Tickets: Ticket prices per person range from $100 for a single event pass to $4,750 for a VIP four-day pass, with access to all events and exclusive after-hour parties with the chefs and winemakers. To purchase tickets to Pebble Beach Food & Wine, or for more information on ticket packages, visit www.pebblebeachfoodandwine.com or call 1-866-907-FOOD (3663).

About Coastal Luxury Management: Coastal Luxury Management, based in Carmel, California, is an event and hospitality management firm specializing in the luxury and lifestyle sector. Coastal Luxury Management's partners, Robert Weakley and David Bernahl, founded Pebble Beach Food & Wine in the early months of 2007. In its first year, Pebble Beach Food & Wine became the largest luxury food and wine event on the West Coast. The company also operates Harvest: Farm-to-Table, a two-day agriculture lifestyle event in Carmel Valley that attracts 4,000 guests, 100 wineries, and 60 regional chefs. Coastal Luxury Management launched its restaurant division in 2010 with its first two projects, 1833 and Cannery Row Brewing Company, opening in the summer of this year.

**Photography available upon request.

About Pebble Beach Company
Pebble Beach Company, headquartered in Pebble Beach, Calif., owns and operates the world-famous Pebble Beach Resorts, including The Lodge at Pebble Beach, The Inn at Spanish Bay and Casa Palmero. The company also operates four renowned golf courses: Pebble Beach Golf Links, Spyglass Hill Golf Course, The Links at Spanish Bay and Del Monte Golf Course. Its other famed properties include the scenic 17-Mile Drive and The Spa at Pebble Beach, and it annually hosts premier events such as the Pebble Beach Concours d’Elegance, the AT&T Pebble Beach National Pro-Am, the Callaway Golf Pebble Beach Invitational and the First Tee Open at Pebble Beach. Site of the 2010 U.S. Open, Pebble Beach Golf Links has hosted four U.S. Opens, four U.S. Amateurs, one PGA Championship, and numerous other tournaments.

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