Behind the Scenes at Pebble Beach. An Insider's View.


Winner of the 2012 Pro-Am!

Join the Conversation
Find us on Facebook

Media Contact
Katie Denbo
Phone: (831) 625-8557
Email Katie

View Video

2012: A Year to Remember

Whether it was your first or your 50th, the AT&T Pebble Beach Pro-Am made lasting memories both on the golf course and off in 2012.

View Video

View Video

Giving Back is the Greatest Award at Pebble Beach

World famous musicians and Hollywood’s brightest stars came together for a great cause during the 3M Celebrity Challenge—the perfect blend of superstars, substantial support and splendid golf.

View Video

View Video

From Tee to Green: Maintaining a Perfect Golf Course

Superintendents Chris Dalhamer and Bob Yeo take you through the intricate preparations needed to make Pebble Beach Golf Links and Spyglass Hill Golf Course ready for the Pro-Am.

View Video

View Video

Take a Journey Back in Time

For over 25 years, the Pro-Am has been an annual celebration on the Monterey Peninsula. But its history goes back even further. Take a journey back in time with our video time capsule.

View Video


Views from the Breathtaking 7th Hole at Pebble Beach Golf Links View Story

Tiger Woods Styling

One of the most recognizable and iconic holes in all of golf, the 7th hole at Pebble Beach Golf Links has been home to equal parts triumph and heartbreak during the rich championship history of Pebble Beach Resorts. Playing at a mere 106 yards for this week’s AT&T Pebble Beach Pro-Am, the tip of Arrowhead Point is surrounded by water on three sides and is mercifully vulnerable to the Pacific’s prevailing winds.

The 7th is also the perfect spot to watch all the action during tournament week. From the top of the grandstand perched above the hole, spectators can ogle the lengthy approaches on the par-5 6th, the knee-buckling tee shots on the 7th and the blind drives on the breathtaking 8th.

Interesting and exciting shots, especially those on windy days, are the norm. During the final round of the 2012 event, an onlooker would see the good (professional Padraig Harrington hitting the flagstick), the bad (not one person hitting the green in one particular foursome), and the ugly (two players flying it into the water). With the absolutely perfect scenery all around you, though, it’s easy to miss a few shots, get distracted and spend a few minutes watching the sea otters swimming around the crashing waves.

No matter if you’re in it for incredible golf or the unparalleled views, the 7th hole at Pebble Beach Golf Links might be the most ideal perspective in all of golf. Stephen from Santa Cruz, one of the spectators in the 7th grandstand, possibly said it best: “I could sit here all day.”

In Style, Out on the Course at the AT&T Pro-Am View Story

Tiger Woods Styling

During the AT&T Pebble Beach Pro-Am, the fairways of Pebble Beach Golf Links are more than walkways of history for past legends and future champions; they also become runways for the latest fashion trends across the golfing world.

PGA Tour professionals showcase their personal style through their clothing and accessories and much like their swings and putting strokes, the imitation of fans everywhere is soon to follow. Plain and simple, everyone wants to dress like a pro, especially when they don’t always play like one!

“The two biggest trends in golf fashion right now also happen to be polar opposites,” says Pebble Beach Company Merchandise Manager Mark Herbst. “The fashion forward lines, represented by players like Rickie Fowler and Ian Poulter, show off bright colors and edgy designs. Alternatively, classic lines, as seen on Tiger Woods and Phil Mickelson, are popular as well.”

It only makes sense to see the same fashion statements on the golf courses of Pebble Beach Resorts and across the world. Even in the spectator galleries.

During the AT&T Pro-Am, the latest gear flies off the shelves. Whether you’re a Fowler fan or a Tiger tracker, Mark says the retail shops around the courses always try to cater to the hottest trends.

No matter what statement you want to make though—either on or off the golf course— watch closely this weekend. You just might even see the next big thing on Bill Murray!

Best Seat in the House: Staying at The Lodge during the AT&T Pro-Am View Story

The Lodge

As great as it is to watch the AT&T Pebble Beach Pro-Am on television each year (think stunning aerial views and an ample amount of seal pup shots), it is truly something special to stay at The Lodge at Pebble Beach and experience the event in person, right outside your patio door.

Val and Barbara have been coming to the AT&T Pro-Am for more than ten years and while their husbands opt for the on-course views, they experience all the event—and Pebble Beach Resorts—has to offer.

“It’s just so beautiful here,” says Val, who traveled all the way from Kenya this year. “The first thing you do when you come up 17-Mile Drive is roll down your windows and breathe in the air—that’s when you know you have arrived.”

They keep the same annual routine and have certain highlights on their to-do list: enjoy the Tri-Tip Sandwich from Pebble Beach Market, relax with the Classic Massage at The Spa at Pebble Beach, take in dinner Friday night at The Tap Room, work out at The Beach & Tennis Club, soak in the sun during the renowned breakfast buffet at Stillwater Bar & Grill and, of course, follow the pressure-packed shots on Pebble Beach Golf Links.

One of the best parts, they say, is seeing the same faces each year and developing friendships with some of the amazing employees at Pebble Beach Resorts. There is one downside, though; this is definitely the hardest vacation to pack for (although all the great shopping along The Lodge retail arcade makes it much easier).

They hope to continue the tradition and keep the AT&T Pro-Am in their plans each February. “We have it circled on our calendar,” said Barbara. “It is such a special place and special week.”

We couldn’t agree more.

The Tap Room – The Greatest 19th Hole View Story

The Tap Room

You pick up your ball, shake your partner’s hand and take one final look at the shimmering Pacific along the 18th hole at Pebble Beach Golf Links. The next move is a right of passage and part of golf’s fabled history. Known to many as the greatest 19th hole in the world, a celebrity hot spot or simply the perfect place to unfurl the day’s stories over a mouth-watering steak, The Tap Room inside The Lodge at Pebble Beach is the unofficial hub of golf at Pebble Beach Resorts.

Surrounded by historic golf memorabilia and steeped in tradition from golf’s greatest championships, The Tap Room is still the post-round choice for golfers at the annual AT&T Pebble Beach Pro-Am—except these golfers happen to be some of the most famous and recognizable celebrities in the world.

Manager Phil Jones estimates that The Tap Room is about four times as busy during the weekend of the AT&T Pro-Am. That means more prime cut steaks on the grill, more buffalo wings for the hungry golfers and, of course, more fun for both the guests of the Resorts and the Hollywood stars and world-renowned athletes who entertain them.

When it comes to inside stories, Phil is tight-lipped, but come in one of these nights and look around. You could see Tiger Woods in one corner, Josh Duhamel and Fergie in another and, as always, Bill Murray holding court in the middle. The Tap Room is on a first come, first served basis this week so stop by and make some memories of your own. Just be sure to report back!

View The Tap Room Tradition video

From Hot Dogs to Skyboxes and Everything in Between View Story

From Hot Dogs to Skyboxes and Everything in Between

It’s no small task to prepare for the annual AT&T Pebble Beach Pro-Am at Pebble Beach Resorts, as more than 25,000 spectators don their walking shoes and golf hats each day to watch one of golf’s greatest events.

For full-time employees, temporary staff and approximately 2,000 volunteers each year, there are grandstands to be build, signs to hang, hot dogs to cook, skyboxes to be installed and countless other tasks to be accomplished in order to transform Pebble Beach into a miniature tournament village.

The first installation begins shortly after the new year and finishing touches are made right up until the first group tees off on Thursday morning. Of course, the hard work continues long after the last putt drops—putting everything back in its original place! Come Monday, it’s business as usual.

Here’s what it takes to host a PGA Tour event at Pebble Beach Resorts:

  • 9 grandstands on Pebble Beach Golf Links that hold approximately 5,000 spectators
  • 9 concessions serving everything from clam chowder to churros
  • 15 skyboxes along the 17th and 18th holes at Pebble Beach Golf Links
  • 600 stakes, 50 yards of woodchips and four miles of rope
  • Ten miles of fence and barriers
  • And...more than 15,000 hot dogs and buns!

Weather or Not? Forecasting the AT&T Pebble Beach Pro-Am View Story

Weather or Not? Forecasting the AT&T Pebble Beach Pro-Am

“What is the weather supposed to be like? Anyone check the forecast lately?”

For the people who work at Pebble Beach Resorts and especially those who are heavily involved with the AT&T Pebble Beach Pro-Am, it is a yearly tradition—the talk begins in mid-January and everyone becomes an amateur meteorologist. What will the weather be like during the AT&T Pro-Am? It’s a difficult question to answer, but that doesn’t stop people from trying!

Over the past few years, players and spectators have seen the full spectrum that Mother Nature has to offer; in 2009, it was the classic “Crosby weather” (the term used to describe the rain, wind and even snow that seems to magically appear during the tournament formerly known as the Crosby Clambake) and the event had to be shortened to 54 holes. In 2010 and 2011, the story was quite different as the amazing beauty of Pebble Beach was on full display, complete with 70 degree weather, the magnificent crashing waves along the 18th fairway and the sun’s reflections off the crystal blue Pacific Ocean.

It is that unpredictability, though, that adds so much to this storied event. For the players, the weather is the true “X factor,” a variable that can certainly make or break a tournament champion. For the fans, it is the unparalleled backdrop that truly makes the AT&T Pebble Beach Pro-Am a sporting event like no other in the world. Either way, each year brings a memorable and entertaining experience!

(And for the record, the forecast for competition rounds this week calls for clear skies and temperatures in the mid-60s. You can rest easy...)


Sign up for Special Offers

Stay in touch with Pebble Beach. Receive news about events and special offers. You can customize your experience to receive only the information you want at any time.