After more than three decades with Pebble Beach Company — and over 15 years as President of the Foundation — we extend our heartfelt thanks and celebrate Susan Merfeld on her retirement. Her legacy of service and leadership has left a lasting impact on the Monterey County region. Susan began her career with Pebble Beach Company in 1989 as Vice President of Human Resources. Her leadership helped shape a strong, community-minded culture across the organization. As President of the Foundation, Susan guided remarkable growth: Annual granting increased from $213,000 in 2009 to over $2 million in 2024. She also expanded the employee scholarship program's annual awards from $60,000 in 2009 to $142,000 in 2024. Susan’s passion for education and early childhood development has touched thousands of young lives. She championed company giving initiatives and served on the Monterey Peninsula Foundation Grant Committee and with the Association of Fundraising Professionals. Susan will be remembered for fostering generosity and meaningful work, and we wish her all the best in this next chapter! Thank you, Susan! Contents Welcome Our History Our Impact Financials Who We Fund Scholarship Academy Signature Events 2024 Donors 1 2 4 5 6 8 10 14 Since 1975, Pebble Beach Company Foundation has sought to provide every child in Monterey County with the means, opportunities, and experiences to grow and thrive on their journey to adulthood. celebrating 50 years
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