Pure Insurance Championship Logo

SEPTEMBER 18 – 24, 2017

Tournament Information

(831) 649-1533

Pure Insurance Championship

Impacting The First Tee

A very special event on the Champions Tour, this tournament is held at Pebble Beach Golf Links and Poppy Hills Golf Course. Each foursome includes a Champions Tour Player, an accomplished junior player (age 15 to 18) and two paying amateurs. This format is a fantastic opportunity for spectators to see past champions play alongside the future stars of the PGA and LPGA TOUR. Admission is free to this event.

Pure Insurance Championship serves as an international showcase for The First Tee, an initiative to impact the lives of young people by providing learning facilities and educational programs that promote character development and life-enhancing values through the game of golf.

September 18 – 24, 2017

A Pebble Beach Tradition Since 2004


Share This Event

Celebrating Our Recent Champions

Congratulations to the 2016 Champions!

England’s Paul Broadhurst, winner of the Senior British Open in July, birdied the par-5 18th hole at Pebble Beach to win the 2016 event by one shot over Bernhard Langer and Kevin Sutherland, closing out the tournament at 11-under-par 204. The First Tee of Phoenix’s Patrick Fernandez and pro partner Michael Allen took the junior competition, winning in a card-off at 18-under-par 197 over two other teams. Rounding out the event, the duo of Joe Huston and David Baker squeezed out a one-shot victory to win the Amateur contest.

#MyPebbleBeach at Pure Insurance Championship

The latest photos and videos shared by our guests.

Today’s Legends, Tomorrow’s Leaders

Through the magic of mentorship and teamwork, the Pure Insurance Championship is a wonderful Champions Tour event that provides positive youth development through the game of golf.

The Players

From Mark O’Meara to Gary Player, the event draws golf’s champions, plus up-and-coming juniors.

The Golf Courses

The tournament is played on two spectacular courses, including #1-rated Pebble Beach Golf Links.

The Atmosphere

Watching some of the world’s greats partner with junior golfers creates a truly inspiring environment.

A Worthy Cause

The First Tee actively involves local youth in programs that focus on life skills and healthy choices.

Don’t Miss Out on Upcoming Events & Special Offers:
Become a Pebble Beach Insider Today!

Past Competitors & Champions

Although the 2017 field hasn’t been set yet, past participants include Tom Kite, Lee Janzen, Fred Couples, Bill Murray, Bruce Lietzke, Lee Trevino, George Lopez, Jay Haas, Bernhard Langer, Clint Eastwood, Fred Funk, Fuzzy Zoeller, Mark Calcavecchia, Tom Lehman and many more.

Additionally, past champions include Craig Stadler, Hale Irwin, Scott Simpson, Gil Morgan, Jeff Sluman, Ted Schulz, Kirk Triplett and John Cook.

  • What the Players Are Saying…

    "Everybody—including Mr. (Bill) Murray—told me this was the best event they play all year. You see the kids out here, the way they handle everything and it’s just great stuff."

    - Jeff Sluman
    3-Time Winner of The First Tee Open

  • What the Players Are Saying…

    "The whole experience has been amazing. Just coming to Pebble Beach is a dream come true. I was just happy to make the cut to play one more round on this course. Playing with Mark O’Meara was amazing and it was fun learning from him. He and his caddy were so helpful throughout the entire tournament."

    - Jack Avrit
    Pro-Junior Winner of the 2015 Nature Valley First Tee Open

  • What the Players Are Saying…

    "Yes we’re competing and yes we’re playing Pebble Beach and it’s an official Champions Tour event, but it’s a chance for the pros to give back."

    - Bobby Clampett
    PGA TOUR Professional

Pebble Beach Resorts: The Home of Legendary Events

Pebble Beach Golf Links

1700 17-Mile Drive, Pebble Beach, CA 93953


Tournament Information

(831) 649-1533