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SEPTEMBER 18 – 24, 2017

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Pure Insurance Championship

Impacting The First Tee

This unique pro-junior event has been a circled on the PGA TOUR Champions schedule since 2004.

“Ask anyone,” says 2011 U.S. Senior Open Champion Olin Browne. “It’s our favorite tournament of the year. These kids have so much enthusiasm, and their enthusiasm is infectious.”

The PGA TOUR Champions returns to Pebble Beach for a 14th year, this time with a new title sponsor. The PURE Insurance Championship Impacting The First Tee has been played at Pebble Beach Golf Links since 2004, with neighboring Poppy Hills Golf Course joining the tournament rotation in 2014.

Each foursome in this special event includes a PGA TOUR Champions pro (ages 50 and over), a First Tee junior (ages 14 to 18) and two amateurs.

September 18 – 24, 2017

A Pebble Beach Tradition Since 2004


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Celebrating Our Recent Champions

2017 Recap: Langer claims three-shot victory over Jerry Kelly for first Pebble Beach title

Bernhard Langer secured his first win ever at Pebble Beach, and his 34th PGA TOUR Champions victory, when he pulled away from the field with three straight birdies on the back nine in the final round at the PURE Insurance Championship Impacting The First Tee. Langer topped Jerry Kelly by three shots, en route to a 17-under-par 198 over the tournament.

“It was a magical week in terms of golf…it’s my first win being 60, so that’s special, and my first victory around Pebble Beach,” Langer said. “It’s pretty cool.”

Langer and his junior partner, Justin Potwora from The First Tee of Greater Portland, also won the Pro-Junior competition by two shots with a 21-under-par 194. Michael Rubio and Kelly Jensen won the Amateur portion in a card-off with a 38-under-par 177.

#MyPebbleBeach at Pure Insurance Championship

The latest photos and videos shared by our guests.

Today’s Legends, Tomorrow’s Leaders

The PURE Insurance Championship serves as an international showcase for The First Tee, an initiative to impact the lives of young people by providing learning facilities and educational programs that promote character development and life-enhancing values through the game of golf.

The Players

PGA TOUR Champions stars team up with up-and-coming juniors in an event that both sides look forward to all year.

The Golf Courses

The PURE Insurance Championship is played on two spectacular courses: 2019 U.S. Open host Pebble Beach Golf Links, and neighboring Poppy Hills Golf Course.

The Atmosphere

Watch golfing greats partner with awe-inspiring junior golfers in an intimate and invigorating environment.

A Worthy Cause

Through after-school and in-school programs, The First Tee shapes the lives of young people from all walks of life by reinforcing values like integrity, respect and perseverance through the game of golf.

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Past Competitors & Champions

Major champions Craig Stadler, Hale Irwin, Scott Simpson and Jeff Sluman have all won the PURE Insurance Championship, while Arnold Palmer, Gary Player, Tom Watson, Tom Kite, Bernard Langer, Fred Couples, Ben Crenshaw, John Daly and many more legends have competed here. See a full list of champions here.

And follow this year’s commitments here.


  • What the Players Are Saying…

    "Everybody—including Mr. (Bill) Murray—told me this was the best event they play all year. You see the kids out here, the way they handle everything and it’s just great stuff."

    - Jeff Sluman
    3-Time Winner of The First Tee Open

  • What the Players Are Saying…

    "The whole experience has been amazing. Just coming to Pebble Beach is a dream come true. I was just happy to make the cut to play one more round on this course. Playing with Mark O’Meara was amazing and it was fun learning from him. He and his caddy were so helpful throughout the entire tournament."

    - Jack Avrit
    Pro-Junior Winner of the 2015 Nature Valley First Tee Open

  • What the Players Are Saying…

    "Yes we’re competing and yes we’re playing Pebble Beach and it’s an official Champions Tour event, but it’s a chance for the pros to give back."

    - Bobby Clampett
    PGA TOUR Professional

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