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EFFECTIVE: January 1, 2020
LAST UPDATED: January 1, 2020
If you have not done so already, please also review our Terms of Service (“Terms”), which apply to your use of the Sites. The Terms contain provisions that limit our liability to you and require you to resolve any dispute with us through final and binding arbitration on an individual basis and not as part of any class or representative action.
“Personal Information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could be reasonably linked with a particular individual or household.
Depending on how you use our Services, we may collect the following categories of your Personal Information:
We also collect non-identifiable data (such as browser type and device type) and aggregate data sets that show us group-level data and trends about our users and guests (“Non-Identifiable and Aggregate Information”). Non-Identifiable and Aggregate Information does not contain any individual-level data and cannot be used to identify you.
a. How We Use Information
We use each of the categories of Personal Information that we collect or that you provide to us to operate, maintain, and enhance our Services, including:
b. How We Share and Disclose Information
We may share and disclose each category of Personal Information:
We and our business partners also may share and disclose Non-Identifiable and Aggregate Information for any purpose permitted by law.
a. Cookies & Other Data Collection Tools. “Data Collection Tools” means technology, such as cookies and web beacons, that collects information about your use of our Sites and potentially about your activities when you leave our Sites and visit other websites on the Internet.
b. Online Advertising. Our Sites use Data Collection Tools to help manage our online advertising program. These Data Collection Technologies are provided by us as well as our ad management partners and other third parties.
In addition, we and our ad management partners may use these Data Collection Tools to track the actions of users of our Sites, to measure statistics of our marketing efforts, to deliver advertisements on our Sites that may be more relevant to individual consumers and that will improve the consumer experience on our Sites, and to deliver advertisements to users of our Sites when they visit other third party sites.
We support the Self-Regulatory Principles for Online Behavioral Advertising of the Digital Advertising Alliance (“Principles”). This means that we allow you to exercise choice regarding the collection of information about your online activities over time and across third-party websites for online interest based advertising purposes. More information about these Principles can be found at www.aboutads.info.
c. Opting Out of Interest-Based Advertisements. If you want to “opt out” of receiving online interest-based advertisements, please follow the instructions at www.aboutads.info/choices, or www.networkadvertising.org/choices/. An “opt-out” Cookie will be placed on your device indicating that you do not want to receive interest-based advertisements. If you delete Cookies on your device generally, you will need to opt-out again.
Please note that when you “opt-out” of receiving interest-based advertisements, this does not mean you will no longer see advertisements from us or on our Sites. It means that the online ads that you do see will not be based on your particular interests.
In addition, please note that certain third parties that we do not control may use Data Collection Tools on Sites. When you “opt-out” of receiving interest-based advertisements through one of the links above, these Data Collection Tools may still collect information about your use of our Sites, including for analytics and fraud prevention as well as any other purpose permitted under the Principles.
Pebble Beach Company has implemented safeguards intended to protect your information from unauthorized access and use. We also strive to ensure that our agents, contractors, and business partners that have access to information in connection with providing services for Pebble Beach Company protect your information. But, while we do work hard to protect your information, we cannot guarantee the privacy or security of your information. DISCLOSURE OF INFORMATION TO PEBBLE BEACH COMPANY IS AT YOUR OWN RISK. We urge you to take every precaution to protect your information when you use the Internet or store information on your computer, tablet, or mobile device.
We do not knowingly collect information from minors. To use our Services, you must be the age of legal majority in your place of residence. By using our Services, you hereby represent that you are at least the age of legal majority in your place of residence. All information provided to Pebble Beach Company is treated as if provided by an adult.
If we learn that a minor has submitted information about himself/herself to us, we delete it as soon as possible. If you believe that we have collected Personal Information from a minor, please contact us at [email protected].
If you are a resident of California, you may be entitled to the following privacy rights:
a. The right to know. You have the right to request to know (i) the specific pieces of Personal Information we have about you; (ii) the categories of Personal Information we have collected about you in the last 12 months; (iii) the categories of sources from which that Personal Information was collected; (iv) the categories of your Personal Information that we sold or disclosed in the last 12 months; (v) the categories of third parties to whom your Personal Information was sold or disclosed in the last 12 months; and (vi) the purpose for collecting and selling your Personal Information. Generally:
b. The right to deletion. You have the right to request that we delete the Personal Information that we have collected or maintain about you. We may deny your request under certain circumstances, such as if we need to comply with our legal obligations or complete a transaction for which your Personal Information was collected. If we deny your request for deletion, we will let you know the reason why.
d. The right to equal service. If you choose to exercise any of these rights, we will not discriminate against you in any way. If you exercise certain rights, understand that you may be unable to use or access certain features of our services.
You may exercise your right to know and your right to deletion twice a year free of charge. To exercise your right to know or your right to deletion, contact us at [email protected] or call us at (800) 654-9300.
We will take steps to verify your identity before processing your request to know or request to delete. We will not fulfill your request unless you have provided sufficient information for us to reasonably verify you are the individual about whom we collected Personal Information. If you have an account with us, we will use our existing account authentication practices to verify your identity. If you do not have an account with us, we may request additional information about you to verify your identity. We will only use the Personal Information provided in the verification process to verify your identity or authority to make a request and to track and document request responses, unless you initially provided the information for another purpose.
You may use an authorized agent to submit a request to know or a request to delete. When we verify your agent’s request, we may verify both your and your agent’s identity and request a signed document from you that authorizes your agent to make the request on your behalf. To protect your Personal Information, we reserve the right to deny a request from an agent that does not submit proof that they have been authorized by you to act on their behalf.
e. Shine the Light – Third Party Marketing: California Civil Code section 1798.83 law permits residents of California to opt-out of Pebble Beach Company disclosure of Personal Information to third parties for their direct marketing purposes. You may choose to opt-out of the sharing of your personal information with third parties for marketing purposes at any time by submitting a request in writing to our contact address below or by e-mailing us at [email protected]. We honor all such opt-out requests and it is our policy not to share personal information with third parties for direct marketing purposes where you have submitted such a request. Please note that this opt-out does not prohibit disclosure made for non-marketing purposes.
Under California Civil Code Section 1789.3, we are required to provide California residents with the following specific consumer rights information:
i. Our Services are owned and/or operated by Pebble Beach Company, 2700 17-Mile Drive, Pebble Beach, CA 93953.
ii. Unless otherwise expressly stated, our Services are provided without charge.
iii. To file a complaint regarding any of our Services or to receive further information regarding use of the Services, please send a letter to Pebble Beach Company at Legal Affairs Department, Pebble Beach Company, P.O. Box 1767, Pebble Beach, CA 93953 or contact us via email at [email protected] (with “California Resident Request” as the Subject Line). You also may contact the Complaint Assistance Unit of the Division of Consumer Services of California’s Department of Consumer Affairs in writing at 400 R Street, Suite 1080, Sacramento, California 95814 or by telephone at (916) 445-1254 or (800) 952-5210.
Processing Purposes and Data Collection
Each specific basis for the processing your personal information is based upon the purpose for such information will be used as specified below:
a. Collection at Resort:
c. Surveys: Completion of surveys is entirely voluntary. We process the information obtained from surveys based upon on your consent and in furtherance of our business interests, including marketing, service improvements, and analytics.
e. Direct Marketing and Promotions:We use your Personal Information to send you marketing messages and promotions on the basis of your consent.
Data Provider Rights
Data Provider has the following protections and rights upon request:
Submitting Requests: Your requests may be submitted in writing to [email protected], or the Pebble Beach Company Data Protection Office, P.O. Box 1767, Pebble Beach, CA, 93923 USA. We will respond to all such requests within 30 days of our receipt of the request, unless there are extenuating circumstances, in which event we may take up to 60 days to respond. We will inform you if we expect our response to take longer than 30 days. Please note, however, that certain Personal Information may be exempt from such rights pursuant to applicable data protection laws. In addition, we will not respond to any request unless we are able to appropriately verify the requester’s identity. We may charge you a reasonable fee for subsequent copies of data that you request.
If you have concerns about our data practices or the exercise of your rights, you may contact Pebble Beach Company at [email protected].
Right to Withdraw Consent: You have the right to withdraw your consent to any processing that we conduct solely based on your consent (such as sending direct marketing materials to your personal email account). You may withdraw your consent to marketing activities by following the instructions on any marketing emails, or contacting [email protected].
To opt out or obtain a copy of theses clauses or additional information on transfers, you may send your request to [email protected].
Pebble Beach Company would like to acknowledge the fine photographers who provided images for this website and digital marketing campaigns: Simone Anne Photography, Miller-Brown, Stan Badz, Tyler Boyer, Scott Campbell, Centioli Photography, Larissa Cleveland, @cheyenneirby, Sherman Chu, @cmg1025, Joann Dost, @dr_brown, The Edges Wed Photography, @edraderphotography, Feather & Stone, Jonathan Ferrey, Stephen Frapart, @gaugland, @gets_you_offroad, Getty Images, Jeff Gross, @gruvimages,The Henebrys, @jjdoyle7363, Corey John, Robert Kastigar, Bart Keagy, Fred Licht, Catherine Lin, David Duncan Livingston, Ian Martin, Kevin Merfeld, Kimmian Mcq, Meghan Meissner, @michelleshairsecret, Elizabeth Millay Photography, John Murphy, Carol Olivia, PGA TOUR Images, @redsrvs, Nikki Ryan Photography, Evan Schiller, Brandon Scott Photo, @siberianvolk, Ryan Chard Smith Photo, @stylewichliz, TGO, Patrick Tregenza, Peter Lockett, Randy Tunnell, Alexander Vertikoff, Ashleigh Henry, Wandering Acts of Photography, @xundertaker and Rachel Zee.