The Golf Pros at Pebble Beach Academy

Laird Small

Master Instructor

Named one of the country’s top 100 Teachers by Golf Magazine—which is considered one of the most prestigious honors golf professionals can attain—Laird was first inducted into the list in 1995 and has been on it every year since.


  • Best Teacher in California, 2017-2018, by Golf Digest
  • America’s 50 Best Teachers by Golf Digest
  • Top 100 Teachers in America by Golf Magazine
  • PGA Teacher of the Year Award
  • Author of Play Golf the Pebble Beach Way

Kevin Hanssen

Senior Instructor

Called “the golf whisperer” by some of his many accomplished students, Kevin will find a way to create long-term improvements for your game, approaching each session with the highest level of detail, patience and positivity.


  • 2018 Northern California PGA "Teacher of the Year"
  • Best Teacher in California, 2017-2018, by Golf Digest
  • California Teaching Hall of Fame
  • Master’s Degree in The Golfing Machine (the premier advanced learning system for golf instructors worldwide)
  • PGA Certified Professional Instructor

Ross Kroeker

Lead Instructor

Ross has a passion for teaching students of all levels.  With his patience and insight, Ross helps players isolate the key aspects of their swing needed to make immediate corrections His expertise helps players “take their technique to the course” by following a process and routine.


  • 2019 Northern California PGA “Teacher of the Year”
  • California Teaching Hall of Fame
  • 2018 Teacher of the Year, Monterey Bay Area PGA Chapter
  • Traveled nationally teaching "Three Club Tour" golf schools as one of the lead instructors for ESPN Golf Schools
  • PGA Certified Professional Instructor
  • High School Varsity boys & girls golf coach

Petra Cole-Lempa

Group Instruction Manager

Allow Petra to develop a perfect clinic for you, personalized or group instruction, based on her years in teaching. Petra’s relaxed style and extensive knowledge of the game of golf and golf swing will allow her to tailor a clinic that will help the beginner along with the most accomplished player.


  • PGA Certified Professional Instructor
  • 2022 Southern California PGA Player Development Award
  • 2021 San Diego Chapter PGA Junior Player Development Award
  • 2016 San Diego Chapter PGA Family Heritage Award
  • 2014 Southern California PGA Women’s Player of the Year

Scot Nei

Robotic Swing Training Instructor

Widely recognized as one of golf’s most innovative instructors, Scot incorporates his extensive knowledge of golf with revolutionary technology to coach golfers of all skill levels, from beginners to top touring professionals.

Take Your Golf Game to the Next Level

Pebble Beach Golf Academy
& Practice Facility

3260 Stevenson Drive, Pebble Beach, CA 93953

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